99%

of people don't understand how a carbon fiber plate protects your feet from fatigue and injury.

99%

of people don't want to pay the typical cost of a shoe that has the necessary technology to get through the day.

99%

of everyday activities can be done comfortably in the right shoe with the right technology.

This project began when Jeff Henderson noticed that most people had very little access to the product he had been designing for the last 20+ years. The technology, engineering and biomechanical expertise that made these shoes must-haves are rare and expensive.

 

 

 

Now everyone will be able to enjoy the highest level of performance shoes and, hopefully, understand how they work with your foot and your body.