International Grind
New York City basketball star Durand Scott runs a program that introduces amateur talent to the world of professional hoops. International Grind combines games, training, conditioning, media skills, contracts and more.
Scope
Creative Direction
Location
New York, NY
Contributors
Jon Lopez
Jeff Henderson
Jream Henderson
Royce Paris
Brief
The summer event needed branding, uniforms and social media content that spoke to the world of professional basketball in New York City.
Ideation
We looked towards existing programs at all levels that players participated in so we understood what players could see on their phones and what they would take away from the actual experience. Some days we would be designing uniforms the same day we were buying blanks and screening. Nothing was ideal, but the players and the sponsors needed to believe everything was going according to plan.
Execution
With a branding system and presorted assets that framed all of the social media assets we captured everything from play to interviews in order to communicate the expectations of players in the business of basketball beyond the game.